Diana Agudelo
Login to view DISC.Diana Agudelo is the Head of Brand & Activation at Bitvavo, with a global marketing background at iconic brands like Booking. com, Heineken, and Philips. She specializes in brand strategy and blending creativity with data to drive growth. People who have worked with her describe her as inspiring, strategic, and a passionate champion for world-class creative work.
Originally from Colombia, Diana is passionate about travel and connecting brand value to consumer needs. She actively supports women in crypto, champions diversity in the workplace, and celebrates Latin American achievements. Her personal interests include creative writing and learning the Italian language, reflecting a deep appreciation for storytelling and culture.
She was instrumental in developing Booking. coms first-ever brand campaigns, including one for the Super Bowl.
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