Diana Agudelo
Judge · DISC type DcDiana Agudelo is the Head of Brand & Activation at Bitvavo, with a global marketing background at iconic brands like Booking. com, Heineken, and Philips. She specializes in brand strategy and blending creativity with data to drive growth. People who have worked with her describe her as inspiring, strategic, and a passionate champion for world-class creative work.
Originally from Colombia, Diana is passionate about travel and connecting brand value to consumer needs. She actively supports women in crypto, champions diversity in the workplace, and celebrates Latin American achievements. Her personal interests include creative writing and learning the Italian language, reflecting a deep appreciation for storytelling and culture.
She was instrumental in developing Booking. coms first-ever brand campaigns, including one for the Super Bowl.
Read the full overview →How Diana shows up
They are very proud of what they do. They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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