Diana Agudelo

Judge
DISC Type : Dc

Head of Brand & Activation at Bitvavo

Amsterdam, North Holland, Netherlands

Overview

Diana Agudelo is the Head of Brand & Activation at Bitvavo, with a global marketing background at iconic brands like Booking. com, Heineken, and Philips. She specializes in brand strategy and blending creativity with data to drive growth. People who have worked with her describe her as inspiring, strategic, and a passionate champion for world-class creative work.

Originally from Colombia, Diana is passionate about travel and connecting brand value to consumer needs. She actively supports women in crypto, champions diversity in the workplace, and celebrates Latin American achievements. Her personal interests include creative writing and learning the Italian language, reflecting a deep appreciation for storytelling and culture.

She was instrumental in developing Booking. coms first-ever brand campaigns, including one for the Super Bowl.

Personality Overview

Objective Thinker

Fast But Wary

Generally Skeptic

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Brand Building
Her career is defined by building global brand positioning and creative strategy for companies like Booking. com, Heineken, and Philips, focusing on creating a unique brand voice.
Creative Strategy
She believes creativity is a competitive advantage and has a strong intuition for brilliant creative work, as demonstrated in campaigns for Bitvavo and Booking. com.
Women in Crypto
Actively promotes female participation in the digital asset space, recently opening a Crypto Women Collective event at Bitvavo's Amsterdam office.

Media Appearances

Diana has no verified media appearances

Work History

6-2025
Head of Brand & Activation at Bitvavo
6-2024 - 5-2025
Head of Brand Marketing at N26
9-2015 - 2-2024
Global Head of Brand at Booking.com
5-2010 - 8-2015
Senior Global Marketing Communications Manager at The HEINEKEN Company
9-2006 - 4-2010
Global Marcom Manager at Philips Consumer Lifestyle

Education

9-2001 - 9-2002
Master of Science in International Business from University of Groningen
1994 - 1998
Economist from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 24 Location : Amsterdam, North Holland, Netherlands Job Level : Mid-senior Designation : Head of Brand & Activation at Bitvavo
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Insights For Selling To Diana

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Diana

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Diana move?

  • They can take decisions very fast if you manage to convince them.
  • Can Diana take some risk or not?

  • The risks don’t matter much to them.

You And Diana

Personality Compatibility


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