Marisa Leysen Jestin

Inspirer
DISC Type : di

Commercial Data & AI Director at Mastercard

Stockholm County, Sweden

Overview

Marisa is an award-winning Data & AI Director at Mastercard, specializing in digital transformation and data-driven business growth. She was recognized as the 2024 Nordic Analytics Professional of the Year. Colleagues and reports describe her as a charming, intelligent, and supportive leader who excels at building high-performing teams.

She is passionate about bridging the gap between business and technology through human-centered innovation. Marisa actively supports and participates in events aimed at empowering women in the field of AI, demonstrating a commitment to driving inclusivity within the tech industry.

As an intrapreneur at Telia, the "Crowd Insights" concept she co-developed in 2016 went on to win a Data Innovation Award in 2024.

Personality Overview

Generous

Charming & Persuasive

Confident & Optimistic

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Data Commercialization
Her career is focused on creating business value from data, from initiating "Crowd Insights" at Telia to her current commercial Data & AI role at Mastercard.
Corporate Innovation
Demonstrated success as an intrapreneur, building a new data-driven business from concept to a recognized, award-winning service within a large corporation.
Women in AI
Actively engages with and promotes organizations and events, such as Women in AI Sweden, to foster inclusivity and empower women in technology.

Media Appearances

Marisa has no verified media appearances

Work History

3-2026
Commercial Data & AI Director at Mastercard
9-2021
Data Analytics & AI Director, Commercial Digital at Volvo Cars
3-2019 - 9-2021
Head of Partner Management, Data Insights, Division X at Telia
1-2017 - 3-2019
Head of Crowd Insights, Division X at Telia
1-2016 - 12-2016
Intrapreneur, Innovation and New Business Development Manager - Data Monetization at Telia

Education

2011 - 2011
IT/IP Business Competence Development Program from KTH Royal Institute of Technology
1999 - 2000
Engineer's Degree from Telecom Bretagne

More Information

Social Presence :

Prographics :

Exp : 25 Location : Stockholm County, Sweden Job Level : Mid-senior Designation : Commercial Data & AI Director at Mastercard
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Insights For Selling To Marisa

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marisa is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Marisa

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Marisa move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Marisa take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Marisa

Personality Compatibility


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