Marisa Rowding is the owner of Identity Merchandise Ltd, a Sheffield-based branded merchandise agency she founded in 2013. With over 15 years of industry experience and an MBA from Sheffield Hallam University, she focuses on delivering creative, award-winning solutions and is currently driving the companys digital growth.
Outside of work, Marisa is active in the local business community, supporting charitable causes like the Sheffield Childrens Hospital Charity. She is a member of the British Association of Women Entrepreneurs (BAWE) and enjoys celebrating and collaborating with other local companies.
She was selected as a judge for the prestigious British Promotional Merchandise Association (BPMA) Product Awards for 2025.
Read the full overview →Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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