Marisa Rowding

Critic
DISC Type : C

Managing Director at Identity Merchandise Ltd

Sheffield, England, United Kingdom

Overview

Marisa Rowding is the owner of Identity Merchandise Ltd, a Sheffield-based branded merchandise agency she founded in 2013. With over 15 years of industry experience and an MBA from Sheffield Hallam University, she focuses on delivering creative, award-winning solutions and is currently driving the companys digital growth.

Outside of work, Marisa is active in the local business community, supporting charitable causes like the Sheffield Childrens Hospital Charity. She is a member of the British Association of Women Entrepreneurs (BAWE) and enjoys celebrating and collaborating with other local companies.

She was selected as a judge for the prestigious British Promotional Merchandise Association (BPMA) Product Awards for 2025.

Personality Overview

Negotiator

Critic

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Branded Merchandise
As the owner of Identity Merchandise with 15+ years of experience, she is an expert in creating impactful promotional products for brands.
Digital Business Growth
She is currently focused on expanding her company's online presence by investing in a new website and SEO strategy to enhance e-commerce capabilities.
Supporting Women Entrepreneurs
Actively participates in the British Association of Women Entrepreneurs (BAWE), attending events that support female business leaders.

Media Appearances

Marisa has no verified media appearances

Work History

11-2013
Managing Director at Identity Merchandise Ltd
4-2000 - 11-2011
Director at The Umbrella Company

Education

2011 - 2013
Sheffield Hallam University from Master of Business Administration (MBA)
2010 - 2013
Master of Business Administration (MBA) from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Sheffield, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Identity Merchandise Ltd
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Insights For Selling To Marisa

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marisa is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marisa

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marisa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marisa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marisa

Personality Compatibility


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