Marissa Florindi Solan

Observer
DISC Type : ci

Director, US Earned and Social Media at Haleon

New York, New York, United States

Overview

Marissa Solan is a communications expert leading the transformation of earned and social media strategy for Haleons U. S. brands, including Advil, Sensodyne, and Centrum. A graduate of Tulane University, she previously spent ten years at Edelman, where she led award-winning campaigns for global brands like Dove.

Outside of her corporate role, Marissa is an active community member, serving as a volunteer board member for Friends of Washington Market Park. In this capacity, she has advocated for park beautification, managed social media content, and planned community events.

An early adopter of new technology, she is pioneering the use of Generative AI to analyze brand perception for major consumer health products.

Personality Overview

Assertive

Value Driven

Example Seeker

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Generative AI
Is running 'share of model' pilots for Advil and Emergen-C to understand how brands are perceived by LLMs and infuse analytics into marketing strategies.
Brand Transformation
Leads the strategic transformation of Haleon's earned and social media approach in the U. S. to align with the current media landscape and consumer behavior.
Influencer Marketing
A key responsibility in her current role is to establish and build out Haleon's influencer marketing capability in the United States.

Media Appearances

Marissa has no verified media appearances

Work History

1-2025
Director, US Earned and Social Media at Haleon
5-2022 - 1-2025
Director, US External Communications at Haleon
11-2020 - 6-2025
Board Member at Friends of Washington Market Park
5-2012 - 5-2022
Senior Vice President at Edelman
4-2011 - 5-2012
Senior Account Executive at The Brooks Group

Education

2004 - 2008
B.A. from Tulane University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, US Earned and Social Media at Haleon
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Insights For Selling To Marissa

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marissa is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Marissa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Marissa move?

  • They like to analyze well and then make their decisions.
  • Can Marissa take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Marissa

Personality Compatibility


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