Marita Choque MBA-CHPC

Critic
DISC Type : C

Founder | Certified High Performance & Culture Coach at AscendingEra Coaching

United States

Overview

Marita Choque is a leadership coach and business strategist with over 20 years of experience in global organizations like Shell and ConocoPhillips. She holds an MBA from the University of Houston and now helps leaders build high-trust cultures. Colleagues describe her as an approachable, inspiring, and solid leader.

After personally experiencing the disconnect between success and fulfillment in high-pressure corporate roles, she founded AscendingEra Coaching. She is passionate about helping high-achieving professionals move from burnout to alignment, combining her business acumen with certifications as a Health & Wellness Coach and Breathwork Facilitator to foster well-being.

She transitioned from a two-decade career in the energy sector to becoming an entrepreneur and certified coach, focusing on helping leaders avoid the burnout she witnessed.

Personality Overview

Critic

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Combating Executive Burnout
Writes and coaches extensively on the "architecture of burnout" for high-achievers, helping them move from exhaustion to alignment, a core theme in her posts.
Trust-Based Leadership
Her coaching practice is founded on helping leaders build trust and move away from the "fear-based systems" she observed in her corporate career.
Values-Aligned Culture
Focuses on helping teams create cultures where values guide decisions, believing this is the key to both high performance and employee fulfillment.

Media Appearances

Marita has no verified media appearances

Work History

10-2023
Founder | Certified High Performance & Culture Coach at AscendingEra Coaching
8-2021 - 8-2024
Wells Franchising (DW) SC Commercial Planning and Execution Lead at Shell
1-2020 - 7-2021
Managed Supply Chain (MSC) Contracting Excellence Lead- Americas at Shell
5-2018 - 1-2020
Operational Excellence Manager -CP ( Shell Secondee) at North Caspian Operating Company N.V. (NCOC)
4-2013 - 4-2018
BSP - Wells Contract Management Team Lead at Shell

Education

2005 - 2008
MBA from University of Houston
1989 - 1992
Business Management from State University of New York at Plattsburgh

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Leadership Designation : Founder | Certified High Performance & Culture Coach at AscendingEra Coaching
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Insights For Selling To Marita

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marita is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marita

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marita move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marita take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marita

Personality Compatibility


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