Mark Allsop

Go-getter
DISC Type : d

Group Chief Digital Officer | Divisional MD Online Businesses at Highbourne Group

United Kingdom

Overview

Mark Allsop is the Group Chief Digital Officer at Highbourne Group, where he spearheads the companys digital, data, and customer strategies. With a proven track record of driving growth in senior leadership roles at Currys, Merlin Entertainments, and Crafters Companion, he is an expert in omnichannel retail and e-commerce. He holds a Bachelor of Arts from the University of Bradford.

He has been described by colleagues as a leader who is fearless in the face of business challenges and builds lasting relationships based on integrity.

He was recognized as a "Global Chief Digital Officer 100 Winner, " an award that honors the most visionary individuals in the digital industry worldwide.

Personality Overview

Decisive

Vision Oriented

Self-Confident

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Customer Experience
He is passionate about putting the customer first, making it easy for them to shop, and fostering a sense of community around the brand.
Omnichannel Strategy
He has extensive experience integrating physical retail, e-commerce, and innovative channels like TV production to create a seamless, unified customer journey.
Digital Transformation
His career is focused on leveraging technology, e-commerce, and data to drive growth, innovation, and redefine the customer experience for major international brands.

Media Appearances

Mark has no verified media appearances

Work History

2024
Group Chief Digital Officer | Divisional MD Online Businesses at Highbourne Group
2022 - 2024
Chief Executive Officer at Crafter's Companion
2019 - 2022
Chief Operating Officer | Chief Digital Officer - Currys plc at Currys plc
2013 - 2019
Chief Digital & Marketing Officer | Chief Information Officer at Merlin Entertainments
2007 - 2013
Chief Information Officer - EMEA / India at Sony Pictures Entertainment

Education

Executive Leadership from IMD
Bachelor of Arts - BA from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Leadership Designation : Group Chief Digital Officer | Divisional MD Online Businesses at Highbourne Group
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mark

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • Their decision making speed is somewhere in the middle.
  • Can Mark take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mark

Personality Compatibility


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