Mark Bartlett

Questioner
DISC Type : c

Chief Executive Officer at StoreGene

London, England, United Kingdom

Overview

Mark Bartlett is the CEO of StoreGene, where he drives the integration of genomic medicine into clinical care. With a Masters degree in Pharmacogenetics from UCL, he previously founded Geneix to create solutions for adverse drug reactions. His career combines deep expertise in genomics with experience in delivering large-scale digital health projects.

Mark is a former ski instructor who has always been driven by the core belief that genetics should be integrated into everyday healthcare. This singular vision has guided his career for over 20 years, taking him through entrepreneurial ventures and roles in digital health to combine his passions.

He co-founded London Bioinformatics and has hosted conferences with the Royal Society of Medicines Medical Genetics section.

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Genomic Medicine
His career mission is to make genomics affordable, accessible, and actionable for everyone by integrating genetic data into routine clinical care.
HealthTech Startups
He is a serial entrepreneur, having founded Geneix, a pharmacogenetics software company, before becoming the CEO of his current venture, StoreGene.
Precision Prescribing
His Master's research focused on pharmacogenetics, and his first company, Geneix, was dedicated to preventing adverse drug reactions using genetic data.

Media Appearances

Mark Bartlett, StoreGene - TEAM SY. Featured in TEAM SY

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Mark Bartlett - Chief Executive Officer at StoreGene - The Org. Featured in The Org

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Work History

7-2022
Chief Executive Officer at StoreGene
4-2020 - 12-2022
Business Development at StoreGene
3-2019 - 3-2020
Customer Success Manager at DrDoctor
3-2016 - 3-2019
Customer Success Lead at DrDoctor
10-2012 - 3-2016
Founder and Director at Geneix

Education

2011 - 2012
Masters from UCL
2012 - 2012
Entrepreneurship Summer School from London Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at StoreGene
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mark take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mark

Personality Compatibility


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