Mark Bartram

Critic
DISC Type : C

Marketingchef at Arbejdernes Landsbank

Copenhagen, Capital Region of Denmark, Denmark

Overview

Mark Bartram is the Head of Marketing at Arbejdernes Landsbank, where he leads a team of six marketing and communications staff. A graduate of Copenhagen Business School, he focuses on brand differentiation in a competitive market. People who have worked with him describe him as professional, ambitious, and dedicated.

He is passionate about celebrating the role of volunteers in local Danish associations, particularly those who dedicate their time to coaching and supporting childrens activities. He believes these "fire souls" are essential to communities and deserve recognition for their contributions.

Unique fact: A significant part of his leadership role involves managing three team members remotely in Stockholm, requiring approximately 40 travel days per year.

Personality Overview

Information Seeker

Objective Thinker

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Brand Storytelling
He is actively involved in developing the bank's brand narrative, recently launching a new platform to better communicate both financial and human values to customers.
Marketing Technology
He emphasizes the importance of data-driven marketing and CDPs to create seamless omnichannel experiences and is actively hiring specialists in marketing automation and CRM.
Empathetic Leadership
Identifies himself as an empathetic leader and has practical experience managing a team with members located both locally and remotely in another country.

Media Appearances

Mark has no verified media appearances

Work History

4-2018
Marketingchef at Arbejdernes Landsbank
5-2015 - 3-2018
Nordisk chef for Marketing og Kommunikation at Europæiske ERV
12-2011 - 5-2015
Ansvarlig for Marketing & Kommunikation at Europæiske ERV
6-2011 - 12-2011
Projektleder i Marketing at Europæiske ERV
8-2009 - 5-2011
Marketing ansvarlig at Capella Play

Education

2010 - 2012
Graduate Diploma in Marketing Management (HD 2) from Copenhagen Business School
2008 - 2010
Graduate Certificate in Business Administration (HD 1) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Marketingchef at Arbejdernes Landsbank
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mark

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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