Mark Bassinger

Energizer
DISC Type : I

President at Mark Bassinger Consulting

Minneapolis, Minnesota, United States

Overview

Mark is a senior IT executive and CIO with deep expertise in the casino and resort industry, helping companies leverage technology for market success. Holding an MBA from the UMN Carlson School of Management, he specializes in IT strategy, project management, and leading high-performance teams. Colleagues describe him as thoughtful, flexible, and collaborative.

Beyond his career in technology, Mark has a strong foundation in the arts, having earned a Bachelor of Music from the prestigious Berklee College of Music. This background suggests a disciplined and creative mindset that complements his analytical and strategic professional skills.

Unique fact: His formal education began in music at Berklee, a distinctly creative starting point for a future Chief Information Officer.

Personality Overview

Believer

Imaginative

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Casino & Resort Tech
His career is defined by leading IT at major casino resorts, managing gaming systems, hotel operations applications, infrastructure, and security.
IT Financial Management
He has a proven track record of managing multi-million dollar IT budgets and using technology to drive revenue growth while consistently lowering operating costs.
Strategic Vendor Negotiation
He is recognized for his tough but fair negotiation skills with technology vendors to secure favorable terms and drive value for the enterprise.

Media Appearances

Mark has no verified media appearances

Work History

10-2008
President at Mark Bassinger Consulting
4-2016 - 8-2017
CIO/Vice President of IT at Empire Resorts/Resorts World Catskills
7-1996 - 9-2008
Director of IT at Mystic Lake Casino Hotel
11-1992 - 7-1996
Director of IT at Treasure Island Resort & Casino
4-1991 - 10-1992
Vice President of Finance, Operations and Information Services at International Travel Acquisitions

Education

Bachelor of Music from Berklee College of Music
MBA from UMN Carlson School of Management

More Information

Social Presence :

Prographics :

Exp : 26 Location : Minneapolis, Minnesota, United States Job Level : N/A Designation : President at Mark Bassinger Consulting
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mark

Personality Compatibility


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