Mark Bernfeld

Examiner
DISC Type : cs

President at ClearCut Glass

Metuchen, New Jersey, United States

Overview

Mark Bernfeld is the Co-founder and CFO of ClearCut Glass, a custom glass and aluminum framing company he helped establish in 2007. He plays an advisory role, providing guidance for the company which serves New Jersey, New York, and Florida. His efforts have helped build the company into a reputable commercial and residential service provider.

He is focused on company growth and exploring industry innovations. Mark attends national events like the International Builders Show and the Kitchen & Bath Industry Show (KBIS) with his leadership team to connect with industry leaders, discover new products, and gather ideas to enhance client services.

His company successfully undertakes complex installations, including all-glass facades and multi-story curtain walls for major commercial buildings.

Personality Overview

Overcautious

Process Oriented

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Commercial Glass Installation
His company specializes in large-scale commercial projects, installing curtain walls, storefronts, and all-glass facades for office buildings and schools.
Business Growth
Mark is actively involved in expanding the company's footprint, recently attending industry shows in Florida to support a new division and drive growth.
Industry Innovation
He attends major trade shows like the International Builders' Show and KBIS to discover innovative products and gather fresh ideas for the business.

Media Appearances

Mark has no verified media appearances

Work History

2-2007
President at ClearCut Glass

Education

Mark has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Metuchen, New Jersey, United States Job Level : N/A Designation : President at ClearCut Glass
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Mark take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Mark

Personality Compatibility


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