Nathan Ginsbury

Pioneer
DISC Type : sid

Investor & Director of Sales Solutions at Apploi

New York City Metropolitan Area, United States

Overview

Nathan is the Owner of Rocket Production, a company he grew from the ground up over nearly two decades, specializing in electronic components for POP displays. He is also the Director of Sales Solutions at Apploi, where he coaches sales teams focused on solving healthcare staffing shortages. People describe him as honest, efficient, and professional.

Originally from the UK, Nathan is a family man who relocated to the US for his wife and kids. He values long-term relationships, both personally and professionally, and often shares stories that highlight his pride in his family and close friends.

He humorously notes that being the "British Guy" helps him successfully book numerous sales demos in a single day.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

POP Display Tech
As the owner of Rocket Production, he is a leading supplier of electronic light, sound, and motion components for in-store presentations and displays.
Sales Coaching
At Apploi, his role is to work closely with the sales manager to coach representatives on the best approach to sales and relationship building.
Healthcare Staffing
He joined Apploi to help healthcare facilities fight the global staffing shortage, a cause he is passionate about supporting through sales.

Media Appearances

Nathan has no verified media appearances

Work History

1-2022
Investor & Director of Sales Solutions at Apploi
2009
Owner at Rocket Production
2007 - 2009
Account Director (US/UK) at Rocket Production
2003 - 2007
Account Manager (UK) at Rocket Production

Education

Nathan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 23 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Investor & Director of Sales Solutions at Apploi
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Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nathan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • They are generally fast movers and can take quick decisions
  • Can Nathan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nathan

Personality Compatibility


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