Mark Birrane

Questioner
DISC Type : c

Merchandiser at FMI Ireland

Ireland

Overview

Mark Birrane is the Founder and CEO of WONDR Jellies, a company creating low-sugar, high-protein confectionery. A certified nutritionist and Enterprise Ireland alumnus, he was recently named in the Irish Independents "30 under 30" and has successfully launched his products in major retailers like Tesco Ireland.

Outside of his entrepreneurial ventures, Mark is a former football player for Athlone Town AFC and holds a UEFA B coaching license. His passion for health was a key driver in creating a healthier candy alternative, and he actively uses his platform to support charitable causes.

He once secured a major UK retail opportunity by delivering a successful, impromptu pitch with only one hour of notice.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Confectionery Innovation
Created WONDR Jellies as a healthy alternative to traditional sweets, focusing on low-sugar and high-protein ingredients to reinvent classic treats.
FMCG Growth
Leveraged his experience as a merchandiser to launch his brand into major grocery channels, including a successful rollout across Tesco Ireland.
Health & Nutrition
As a certified nutritionist, his work is driven by creating "better-for-you" food options that don't compromise on taste.

Media Appearances

WONDR Jellies: Mark Birrane, founder - High protein, low .... Featured in Radio Mid West (Facebook)

See Now

Work History

9-2023 - 2-2024
Merchandiser at FMI Ireland
6-2023 - 8-2023
New Frontiers Phase 3 Participant at Enterprise Ireland
10-2022 - 5-2023
New Frontiers Phase 2 Participant at Enterprise Ireland
4-2022
Founder & CEO at WONDR Jellies
6-2020 - 7-2021
Football Player at Athlone Town AFC

Education

2018 - 2022
Bachelor's degree from South East Technological University
2011 - 6-2017
Leaving Certificate from St. Muredachs College

More Information

Social Presence :

Prographics :

Exp : 2 Location : Ireland Job Level : Leadership Designation : Merchandiser at FMI Ireland
URL has been copied!

Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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