Raphael Franck França

Questioner
DISC Type : c

Executive Director, Global Forecasting at BioNTech SE

East Hanover, New Jersey, United States

Overview

Raphael is a seasoned pharmaceutical executive with over 25 years of experience in oncology and pharma. As the Executive Director of Global Forecasting at BioNTech, he specializes in business analytics, market research, and competitive intelligence. He holds an MBA from FGV - Fundação Getulio Vargas.


His career is distinguished by his ability to lead analytical functions and manage teams across country, regional, and global levels in a matrix environment.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Global Forecasting
Leads the global forecasting function at BioNTech and is actively hiring for his team, indicating a focus on building capability in this area.
Pharmaceutical Analytics
Has extensive experience in business analytics, market research, and competitive intelligence within the pharmaceutical industry to guide major business decisions.
Data Synthesis
Demonstrates a core ability to gather and integrate data from disparate sources, translating it into clear information for decision-making.

Media Appearances

Raphael has no verified media appearances

Work History

7-2025
Executive Director, Global Forecasting at BioNTech SE
12-2022 - 7-2025
Executive Director, Global Integrated Insights at Novartis
7-2015 - 12-2022
Director, Global Business Analysis at Novartis
10-2012 - 6-2015
Associate Director, Global Insights & Analytics at Novartis
1-2011 - 9-2012
Associate Director, Insights & Analytics for LatAm Region at Novartis

Education

Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
Bachelor from Universidade de Mogi das Cruzes

More Information

Social Presence :

Prographics :

Exp : 27 Location : East Hanover, New Jersey, United States Job Level : Senior Designation : Executive Director, Global Forecasting at BioNTech SE
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Insights For Selling To Raphael

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Raphael is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Raphael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Raphael move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Raphael take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Raphael

Personality Compatibility


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