Mark Cann

Initiator
DISC Type : Di

Neurodiversity at work training coach at HYYPA

Southsea, England, United Kingdom

Overview

Mark is a B2B go-to-market consultant with over a decade of experience scaling SaaS and tech companies, including contributing to Vungles $750M exit. An alumnus of the University of Portsmouth, he now serves as their Entrepreneur in Residence. Colleagues describe him as reliable, hard-working, and a great sales professional.

Mark is a passionate advocate for neurodiversity in the workplace, having founded HYYPA to support professionals with ADHD after his own later-in-life diagnosis. In his spare time, he mentors founders and enjoys basketball, a passion he admits he might love "arguably too much. "

After his own ADHD diagnosis, he founded a company dedicated to creating education and AI coaching tools for neuro-diverse adults at work.

Personality Overview

Conviction Driven

Friendly Challenger

Risk-Accepting

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Neurodiversity Advocacy
He founded HYYPA after his own ADHD diagnosis to support neurodiverse professionals. He frequently speaks on the topic, advocating for more inclusive and understanding hiring and management practices.
B2B Go-to-Market
As a consultant, he helps B2B SaaS and tech companies scale their pipeline and revenue by simplifying their positioning, messaging, and sales funnels.
AI for B2B Growth
He actively speaks on leveraging AI for client acquisition, teaching SMEs how to use enterprise-level AI tools to increase productivity and create effective marketing campaigns.

Media Appearances

Mark has no verified media appearances

Work History

10-2022
Neurodiversity at work training coach at HYYPA
10-2022 - 12-2023
Demand Generation Manager at Demandbase
6-2021 - 4-2022
Head of Demand Generation at Elucidat
3-2021 - 7-2021
Content creator and Youtuber! at BitCloutlist.com
7-2020
Go to market revenue consultant at Growth Warriors

Education

2001 - 2005
Communication Design from University of Portsmouth
BTEC Media Communications from City of Portsmouth College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Southsea, England, United Kingdom Job Level : Mid-senior Designation : Neurodiversity at work training coach at HYYPA
URL has been copied!

Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Mark

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Mark take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Mark

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.