Shantanu Kedar

Questioner
DISC Type : c

Head of Product Marketing at ada

Needham, Massachusetts, United States

Overview

Shantanu has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Shantanu has no verified topics they care about

Media Appearances

Shantanu has no verified media appearances

Work History

5-2025
Head of Product Marketing at ada
1-2024 - 3-2025
Head of Product Marketing at Tabnine
6-2019 - 1-2024
Director of Product Marketing at DigitalOcean
4-2017 - 6-2019
Senior Product Marketing Manager at Akamai Technologies
7-2012 - 3-2017
Senior Product Marketing Manager at The MathWorks

Education

2002 - 2004
MS from University of Arizona
1997 - 2001
Bachelor of Engineering (B.E.) from Visvesvaraya National Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Needham, Massachusetts, United States Job Level : Mid-senior Designation : Head of Product Marketing at ada
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Insights For Selling To Shantanu

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shantanu is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shantanu

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shantanu move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shantanu take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Shantanu

Personality Compatibility


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