Mark Cohen

Inquirer
DISC Type : cd

Advisor at Eir

North Vancouver, British Columbia, Canada

Overview

Mark is a security evangelist and community builder serving as the Chief Information Officer at Eir. He also provides technology strategy for SMBs as President of 3rd Stone Consulting. Colleagues describe him as knowledgeable and competent, with certifications including GIAC Systems and Network Auditor.

He is passionate about strengthening the InfoSec community, serving as a board member for the Mainland Advanced Research Society (MARS). This organization hosts the annual BSides Vancouver conference, bringing together everyone from novices to experts to foster connection and share knowledge in the security field.

His background is uniquely diverse, with nearly two decades of expertise spanning fitness, health sciences, biomedical engineering, textiles, and electronics.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Cybersecurity Community
Actively builds the InfoSec community as a board member of MARS, which hosts the annual BSides Vancouver conference to connect novices and experts.
AI Agent Development
Follows the emergence of AI agents that can converse directly and is interested in the development of open standards for the new AI ecosystem.
Wearable Health Tech
Focuses on revolutionizing personal health through wearable sensor technology that provides dynamic, personalized coaching and workout strategies.

Media Appearances

Mark has no verified media appearances

Work History

2-2025
Advisor at Eir
10-2023 - 2-2025
Chief Information Officer at Eir
3-2022 - 3-2023
Sales Engineer - Managed Detection & Response at Unnamed Startup
1-2019 - 12-2023
Board Member at Mainland Advanced Research Society (MARS)
12-2018 - 7-2019
Board Member at The Telos Foundation

Education

Attack Emulation Tools: Atomic Red Team from Antisyphon Training
AUD507: Auditing & Monitoring Networks from SANS Technology Institute

More Information

Social Presence :

Prographics :

Exp : 16 Location : North Vancouver, British Columbia, Canada Job Level : N/A Designation : Advisor at Eir
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mark

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • Their decision making speed is somewhere in the middle.
  • Can Mark take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mark

Personality Compatibility


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