Mark Coticchia

Sharpshooter
DISC Type : CD

Corporate Vice President at Baptist Health South Florida

Miami, Florida, United States

Overview

Mark Coticchia is the Corporate Vice President for Innovation at Baptist Health South Florida, specializing in technology commercialization, venture funding, and monetizing intellectual assets. With over three decades of experience, he has been instrumental in building tech-based ecosystems in several major cities. He earned both his Bachelors and Masters degrees from the University of Pittsburgh.

Outside of his direct professional role, Mark is a frequent author, speaker, and guest lecturer at conferences and universities worldwide. His social media activity indicates a strong appreciation for physician-led innovation and the importance of empathy in patient care, often highlighting the groundbreaking work of his colleagues.

He was recognized as one of the "Top Chief Innovation Officers to Know" in 2024 and is a Distinguished Alumnus of the University of Pittsburgh.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Healthcare Innovation
As Corporate VP of Innovation, his entire role is dedicated to creating transformative products, devices, therapies, and services to engineer the future of healthcare.
Technology Commercialization
His expertise lies in monetizing intellectual assets and turning great ideas and clinical know-how from physicians and staff into new revenue streams.
Venture Development
He has extensive experience in venture funding and start-up formation, recently leading Baptist Health Innovations to become a partner in the Triventures venture capital fund.

Media Appearances

Baptist Health South Florida Names Mark Coticchia VP for Innovation. Featured in Baptist Health (official press release)

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From ideas to impact: How Baptist Health South Florida is transforming healthcare operations through innovation. Featured in Becker's Hospital Review

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Baptist Health South Florida Launches first Startup Company. Featured in South Florida Hospital News (PDF)

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Work History

9-2019
Corporate Vice President at Baptist Health South Florida
Numerous governance and advisory boards at Multiple
7-2012 - 9-2019
Vice President and Chief Innovation Officer at Henry Ford Health System
Chief Executive Officer at Redwind Innovations LLC
Senior Advisor at Ohio Department of Higher Education

Education

Master of Science from University of Pittsburgh
Bachelor of Science from University of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 13 Location : Miami, Florida, United States Job Level : Senior Designation : Corporate Vice President at Baptist Health South Florida
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mark take some risk or not?

  • The risks don’t matter much to them.

You And Mark

Personality Compatibility


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