Mark Earl

Questioner
DISC Type : c

Chief Financial Officer at Kitwave Wholesale Group

Newcastle Upon Tyne, England, United Kingdom

Overview

Mark is the Chief Financial Officer at Kitwave Wholesale Group, a role he assumes in April 2026 after over a decade with the company. An FCA with a degree from Newcastle University, his experience spans key strategic developments including acquisitions, integrations, and capital structuring through raising equity and debt.

Outside of his financial career, Mark has demonstrated a strong commitment to his community through his involvement as a board member for YMCA North Tyneside. This role highlights his dedication to supporting local youth and community development programs in the North East of England.

Mark is stepping into the CFO role at a pivotal time, following the recent acquisition of Kitwave by private equity firm One Equity Partners.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Acquisitions & Integrations
His official company bio states he has been directly involved in acquisitions and integrations, which are key to Kitwave's growth strategy.
Private Equity Partnerships
He recently shared his excitement about working with One Equity Partners following their acquisition of Kitwave, indicating this is a major current focus.
Wholesale Growth Strategy
As the incoming CFO with over a decade at the company, he is deeply invested in financial strategies that drive growth in the UK wholesale market.

Media Appearances

Mark has no verified media appearances

Work History

3-2026
Chief Financial Officer at Kitwave Wholesale Group
11-2019 - 3-2026
Group Financial Controller at KITWAVE GROUP LIMITED
3-2018 - 9-2025
Member Board Of Trustees at YMCA North Tyneside
10-2015 - 10-2019
Finance Director at Eden Farm Limited
2-2015 - 10-2015
General Manager - Corporate Finance & Strategy at SSI UK

Education

2005 - 2008
ACA from ICAEW
2004 - 2008
BA Honours from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Kitwave Wholesale Group
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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