Mark Eburne

Initiator
DISC Type : Di

Chief Executive Officer at SRL Traffic Systems

United Kingdom

Overview

Mark is the Chief Executive Officer of SRL Traffic Systems, bringing 25 years of senior leadership experience from the utilities, hire, and construction sectors. A graduate of Whartons AMP, he is tasked with driving SRLs commercial growth. People who have worked with him describe him as decisive, supportive, and a motivating strategist.

His personal interests suggest a fascination with advanced engineering, from high-performance sports cars to heavy-duty agricultural machinery. This points to an appreciation for both speed and power in different forms of vehicle technology.

He has a unique combination of interests: the sleek automotive design of Group Lotus and the robust engineering of AGCO agricultural equipment.

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Commercial Growth Strategy
He was appointed CEO of SRL Traffic Systems to lead the company's ambitious growth strategy, with a focus on its rental and service propositions.
Intelligent Transport Systems
As CEO of a leading mobile ITS solutions provider, he is focused on innovation in traffic management, including remotely operated systems.
PE-Backed Leadership
[Predicted] With SRL being backed by investor 3i Infrastructure, his focus is likely on driving value creation and delivering returns through strategic growth.

Media Appearances

SRL Appoints Mark Eburne as CEO. Featured in SRL Traffic Systems (official website)

See Now

Work History

5-2024
Chief Executive Officer at SRL Traffic Systems
4-2024 - 1-2025
Chairman at FFX Group LTD
3-2023 - 4-2024
Chief Executive Officer at FFX Group LTD
9-2021 - 10-2022
President and COO at GSF Car Parts
3-2019 - 9-2021
Chief Executive Officer at Sigmat

Education

1981 - 1984
Education details unavailable from Coventry University
AMP from The Wharton School

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Chief Executive Officer at SRL Traffic Systems
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mark take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mark

Personality Compatibility


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