Mark Fullerton

Observer
DISC Type : ci

Co-Founder and Director at Hylo Ltd

Tauranga, Bay of Plenty, New Zealand

Overview

Mark is a commercially savvy entrepreneur and transformation lead with a history of developing innovative products. Educated at The University of Waikato, he has co-founded two companies, Hylo Ltd and Redboomerang, bringing world-first products to the beauty and toy industries respectively. Hes an experienced people leader noted for creating high-performing teams.

Marks interests lie at the intersection of innovation and market opportunity. He has a passion for creating stylist-driven solutions in the beauty industry, evidenced by his company interests in LOréal and Davines Group, and a proven talent for inventing successful consumer products. His ventures reflect a focus on smart, sustainable design and commercial success.

He invented the X-Shot Fast-Fill water gun, which was acquired by ZURU and became a finalist for the 2020 Outdoor Toy of the Year award.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Product Innovation
He is the inventor of the Hylo reusable highlighting tool and the X-Shot Fast-Fill water gun, demonstrating a passion for creating novel consumer and professional products.
Sustainable Beauty
Co-founded Hylo to create a reusable, waste-reducing alternative to foils for the professional salon industry, aligning with his interest in sustainable companies like Davines Group.
Entrepreneurship
As the co-founder and director of two successful ventures, Hylo Ltd and Redboomerang, he has a proven track record of capitalizing on new business opportunities.

Media Appearances

Mark has no verified media appearances

Work History

5-2020
Co-Founder and Director at Hylo Ltd
5-2017
Director at Redboomerang Limited
7-2018 - 6-2022
Delivery Manager and Commercial Lead at Trustpower
7-2015 - 2-2016
Strategic Consultant (part time) at Visionstream Pty Ltd
11-2011 - 4-2014
Lead Service Delivery Manager - Telecom at Chorus NZ Limited

Education

Postgraduate Certificate in Management Studies from The University of Waikato
1993 - 1997
Bachelor of Management Studies from The University of Waikato

More Information

Social Presence :

Prographics :

Exp : 11 Location : Tauranga, Bay of Plenty, New Zealand Job Level : Leadership Designation : Co-Founder and Director at Hylo Ltd
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Mark take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mark

Personality Compatibility


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