Mark Fullerton in

Mark Fullerton

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Co-Founder and Director at Hylo Ltd
📍 Tauranga, Bay of Plenty, New Zealand

Mark is a commercially savvy entrepreneur and transformation lead with a history of developing innovative products. Educated at The University of Waikato, he has co-founded two companies, Hylo Ltd and Redboomerang, bringing world-first products to the beauty and toy industries respectively. Hes an experienced people leader noted for creating high-performing teams.

Marks interests lie at the intersection of innovation and market opportunity. He has a passion for creating stylist-driven solutions in the beauty industry, evidenced by his company interests in LOréal and Davines Group, and a proven talent for inventing successful consumer products. His ventures reflect a focus on smart, sustainable design and commercial success.

He invented the X-Shot Fast-Fill water gun, which was acquired by ZURU and became a finalist for the 2020 Outdoor Toy of the Year award.

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Experience
11 Years
Current Role
Co-Founder and Director
Job Level
Leadership
Location
Tauranga, Bay of Plenty, New Zealand
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Mark cares about

Product Innovation
He is the inventor of the Hylo reusable highlighting tool and the X-Shot Fast-Fill water gun, demonstrating a passion for creating novel consumer and professional products.
Sustainable Beauty
Co-founded Hylo to create a reusable, waste-reducing alternative to foils for the professional salon industry, aligning with his interest in sustainable companies like Davines Group.
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Career

Work history

5-2020
Co-Founder and Director
Hylo Ltd
5-2017
Director
Redboomerang Limited
7-2018 - 6-2022
Delivery Manager and Commercial Lead
Trustpower
7-2015 - 2-2016
Strategic Consultant (part time)
Visionstream Pty Ltd
11-2011 - 4-2014
Lead Service Delivery Manager - Telecom
Chorus NZ Limited
In the press

Media appearances

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Education
Postgraduate Certificate in Management Studies
The University of Waikato
1993 - 1997
Bachelor of Management Studies
The University of Waikato
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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