Mark Goffee

Sharpshooter
DISC Type : DC

VP, Director of Global Marketing Enablement at T. Rowe Price

Washington DC-Baltimore Area, United States

Overview

Mark has no verified overview

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

9-2024
VP, Director of Global Marketing Enablement at T. Rowe Price
1-2020 - 11-2024
VP, Enterprise Analytics, Optimization & Audience Management at T. Rowe Price
3-2017 - 12-2019
Principal Solutions Consultant at T. Rowe Price
3-2016 - 3-2017
Director at VML
3-2014 - 2-2016
Senior Director, Marketing Operations at Merkle

Education

Strategic Marketing Analytics from University of Virginia Darden School of Business
Accounting from CIMA

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : VP, Director of Global Marketing Enablement at T. Rowe Price
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mark take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mark

Personality Compatibility


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