Mark Handford

Examiner
DISC Type : sc

CEO and Owner at Pureprint Group

United Kingdom

Overview

As CEO of Pureprint Group, Mark is transforming the family business into a modern marketing services provider. He drives growth through strategic acquisitions and investments in technology, earning multiple Queens Awards for Sustainable Development by integrating sustainability into the companys core strategy.

Outside of work, Marks great passion is hockey. He is heavily involved with the Southgate Hockey Club and is known to play in seniors games. Colleagues from the industry have described his management style as both inquisitive and collaborative.

Mark leads a third-generation family business, which his grandparents founded as East Sussex Press in 1926 and he and his sister took over in 1993.

Personality Overview

Status Quo Seeker

Tough To Convince

Process Oriented

They are thorough and always follow a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Sustainable Business
He has led Pureprint to win multiple Queen's Awards for Sustainable Development, making environmental practices a core part of the company's marketability and financial success.
Strategic Acquisitions
He is actively expanding Pureprint's capabilities through M&A, including the recent acquisition of Ashford Colour Press to enhance the group's expertise in inkjet and digital printing.
Print Industry Tech
He focuses on evolving the business by investing in cutting-edge technology, including workflow automation, data-driven efficiency tools, and advanced on-demand digital printing.

Media Appearances

Mark has no verified media appearances

Work History

1-1993
CEO and Owner at Pureprint Group

Education

Mark has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : United Kingdom Job Level : Leadership Designation : CEO and Owner at Pureprint Group
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Mark take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Mark

Personality Compatibility


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