Mark Harrison

Energizer
DISC Type : I

Founder and Chief Content Officer at DPP

Wilmslow, England, United Kingdom

Overview

Mark Harrison is the Founder and Chief Content Officer of the DPP, the media industrys international business network. With a background at the BBC and a PhD from the University of Cambridge, he is an expert in delivering large-scale technology programs, managing major partnerships, and building executive-level B2B relationships across the media supply chain.

Outside of media, Mark is committed to public service, having held significant governance roles as a Non-Executive Director, Vice-Chair, and Chairman for NHS Foundation Trusts. He is a published author and contributor to books on topics such as digital creativity in television and British culture, reflecting his deep interest in the arts.

Unique fact: Before leading major industry change, Mark was an award-winning TV producer and director for over 15 years.

Personality Overview

Informal

Big Picture Person

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Media Supply Chain
His work at the DPP centers on bringing media customers and suppliers together to solve problems, improve efficiency, and create new business opportunities.
Digital Transformation
He has a long track record of delivering large-scale change and technology programs, both at the BBC and through DPP initiatives.
Future of Media
He actively engages with emerging trends, such as the creator economy and the intersection of technology and creativity, often speaking at industry conferences.

Media Appearances

Mark has no verified media appearances

Work History

4-2024
Founder and Chief Content Officer at DPP
4-2014 - 4-2024
Chief Executive Officer at DPP
2-2017 - 8-2020
Director at Change Phase Ltd
12-2016 - 6-2018
Chairman at iFM Bolton
3-2018
Non-Executive Director and Vice-Chair at Royal Bolton Hospitals NHS Foundation Trust

Education

1980 - 1984
PhD from University of Cambridge
1977 - 1980
BA Hons from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 8 Location : Wilmslow, England, United Kingdom Job Level : Leadership Designation : Founder and Chief Content Officer at DPP
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mark take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Mark

Personality Compatibility


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