Mark Hayden

Captain
DISC Type : DS

Chief Marketing Officer at OAK Interactive

Katy, Texas, United States

Overview

Mark has no verified overview

Personality Overview

Planner & Achiever

Dynamic But Sincere

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

11-2018
Chief Marketing Officer at OAK Interactive
4-2016 - 3-2017
Adjunct Instructor - Advertising at The Art Institute of Houston
7-2012 - 8-2012
Vice President of Marketing (Contract) at Farouk Systems
4-2012 - 11-2018
Founder and Chief Marketing Officer at Breakfast at 12
5-2010 - 4-2012
Chief Communications Officer at BrandExtract, LLC

Education

1985 - 1987
Bachelors of Arts from Texas Tech University
1982 - 1985
Communications from Stephen F. Austin State University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Katy, Texas, United States Job Level : Leadership Designation : Chief Marketing Officer at OAK Interactive
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mark

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mark take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mark

Personality Compatibility


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