Mark Hiland, CPA, MBA

Evaluator
DISC Type : dsc

Chief Financial Officer at Unified Technologies

Louisville, Kentucky, United States

Overview

Mark Hiland is a seasoned CFO with over 25 years of financial leadership experience, currently at Unified Technologies. A CPA with an MBA from Indiana University Southeast, his expertise spans budgeting, forecasting, and venture capital. Colleagues describe him as having excellent attention to detail, high integrity, and being a pleasure to work with.

Outside of his financial responsibilities, Mark is an avid sports fan. He is also deeply committed to his community, actively leading fundraising campaigns for cancer research and partnering with organizations like the Norton Healthcare Foundation to support the cause.

He previously served as the CFO for a venture capital firm, where he was responsible for evaluating acquisition targets and performing due diligence.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Financial Leadership
With over 25 years in finance, including CFO roles at a tech company and a venture capital firm, he has a proven track record in strategic financial management.
Venture Capital Finance
As former CFO of Pattco Ventures, he has direct experience evaluating acquisition targets, performing due diligence, and managing investment entity finances.
Cancer Fundraising
He actively uses his platform to organize and promote fundraising campaigns to fight cancer, demonstrating a strong personal commitment to this community cause.

Media Appearances

Mark has no verified media appearances

Work History

Chief Financial Officer at Unified Technologies
Controller at Unified Technologies
Director of Finance - Kindred Rehabilitation Services at Kindred Healthcare
Director of Financial Planning and Analysis - Kindred at Home at Kindred Healthcare
Chief Financial Officer at Pattco Ventures

Education

2001 - 2004
MBA from Indiana University Southeast
1993 - 1997
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : Louisville, Kentucky, United States Job Level : Leadership Designation : Chief Financial Officer at Unified Technologies
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mark

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mark take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mark

Personality Compatibility


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