Mark Holland

Trailblazer
DISC Type : ID

Director, Lifecycle Marketing at Floor & Decor

Atlanta, Georgia, United States

Overview

Mark is a marketing director at Floor & Decor with over 20 years of experience in CRM, lifecycle, and digital marketing for global brands. He holds an MBA from Georgia State University and a BS from Indiana University. Colleagues describe him as a creative problem-solver and a consummate team player.

Based on his education at Indiana University and his current base in Atlanta, he may have an affinity for the universitys sports teams as well as the local Atlanta professional teams. He has previously worked in various locations, including a role focused on self-storage facilities across five states.

At a previous company, his optimization efforts generated a 49% increase in qualified leads and a 70% increase in overall site engagement.

Personality Overview

Informal

Assertive

Persuasive

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They like to keep things under control.

Topics They Care About

Lifecycle Marketing
His entire career and current role as Director at Floor & Decor are focused on developing and executing lifecycle strategies to enhance customer value.
Customer Engagement
A core theme of his professional experience is driving brand growth and satisfaction by developing strategic initiatives to better engage with B2B and B2C customers.
Digital Transformation
He has a proven track record of driving digital adoption and transitioning marketing functions in-house, away from reliance on external agencies.

Media Appearances

Mark has no verified media appearances

Work History

1-2023
Director, Lifecycle Marketing at Floor & Decor
3-2020 - 12-2022
Senior Marketing Consultant at Fiserv
3-2015 - 3-2020
VP, Client Services & Strategy at Hot Sauce
8-2013 - 2-2015
Director, Marketing at Storage Post
2-2012 - 7-2013
Account Supervisor at Ogilvy & Mather

Education

2004 - 2007
MBA from Georgia State University - J. Mack Robinson College of Business
1998 - 2003
BS from Indiana University - Kelley School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director, Lifecycle Marketing at Floor & Decor
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention
  • Give them control of the sales process

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Mark take some risk or not?

  • They can take risks if necessary.

You And Mark

Personality Compatibility


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