Mark Ish

Pioneer
DISC Type : Dsi

President at GoFit

Austin, Texas, United States

Overview

Mark Ish is the President of GoFit, leveraging over 20 years of experience in the sporting goods and fitness industry. With an MBA from Louisiana State University, he excels at strengthening brand positioning through data-driven insights. Colleagues describe him as professional, knowledgeable, collaborative, and detail-oriented.

Outside of his executive duties, Mark demonstrates an interest in broader societal topics, having shared content on the importance of cultural diversity. He also stays current with business and technology news, following major outlets in those sectors.

Mark is a recipient of the prestigious "40 under 40 Sporting Goods Executives" award.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Fitness Product Strategy
He focuses on aligning product development, marketing, and sales around a unified strategy to elevate the customer experience and expand market influence.
E-commerce Growth
In a previous role, he developed an e-commerce initiative that organically increased online sales by over 300%, showing a strong command of digital retail.
Business Innovation
He has publicly shared content with the strong sentiment "Innovate or Die!", indicating a core belief in the importance of continuous business innovation.

Media Appearances

GoFit Promotes Mark Ish to President to Lead the Organization. Featured in PR.com

See Now

Work History

1-2024
President at GoFit
11-2013 - 1-2024
EVP Global Business Development at GoFit
10-2011 - 11-2013
Senior Vice President of Sales & Marketing at TriggerPoint Performance Therapy
1-2009 - 10-2011
Vice President of Sales & Marketing at Altus Athletic
11-2004 - 12-2008
Director of Sales at Wham-O

Education

1994 - 1999
Business from San Diego State University
Master of Business Administration - MBA from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Austin, Texas, United States Job Level : N/A Designation : President at GoFit
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mark

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are generally fast movers and can take quick decisions
  • Can Mark take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mark

Personality Compatibility


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