Leonardo Barban

Sharpshooter
DISC Type : CD

Director - Strategy & Transformation at Crane Payment Innovations

Hudson, Ohio, United States

Overview

Leonardo has no verified overview

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They like to move fast and expect the same from others.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Leonardo has no verified topics they care about

Media Appearances

Leonardo has no verified media appearances

Work History

4-2026
Director - Strategy & Transformation at Crane Payment Innovations
4-2025 - 4-2026
Sr. Director, Marketing & Strategy at Matco Tools
4-2022 - 4-2025
Director - Diagnostics Platform at Matco Tools
2-2020 - 4-2022
Strategy & Business Development Manager at Vontier
8-2018 - 2-2020
Global Product Manager at Gilbarco Veeder-Root

Education

2016 - 2018
Master of Business Administration (MBA) from University of Virginia Darden School of Business
2011 - 2014
Master of Science (M.Sc.) from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 9 Location : Hudson, Ohio, United States Job Level : Mid-senior Designation : Director - Strategy & Transformation at Crane Payment Innovations
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Insights For Selling To Leonardo

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leonardo is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Leonardo

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Leonardo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Leonardo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Leonardo

Personality Compatibility


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