Mark Kassardjian

Critic
DISC Type : C

Director of Product Management, Broker/Dealer at Betterment

Los Angeles Metropolitan Area, United States

Overview

Mark has no verified overview

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

2-2025
Director of Product Management, Broker/Dealer at Betterment
3-2023 - 2-2025
Group Product Manager at Betterment
4-2021 - 3-2023
Director of Operations at Betterment
10-2017 - 6-2019
Investment Associate at HIVE Ventures
8-2014 - 12-2016
Portfolio Management Analyst at J.P. Morgan Asset Management

Education

2010 - 2014
BSFS from Georgetown University Walsh School of Foreign Service
2004 - 2010
High School from Chadwick School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Product Management, Broker/Dealer at Betterment
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mark

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mark take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mark

Personality Compatibility


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