Mark Lasinski

Observer
DISC Type : ic

SVP of Sales at ELEGEN

Whitehouse Station, New Jersey, United States

Overview

Mark has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

8-2022
SVP of Sales at ELEGEN
3-2020 - 7-2022
Sr VP Global Sales at Berkeley Lights, Inc.
3-2013 - 1-2020
Vice President Global Sales at Labcyte
9-2008 - 3-2013
Senior Director, Global Sales at Labcyte
4-2007 - 7-2008
Director, North American Sales at Codon Devices

Education

1981 - 1985
B.A. from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Whitehouse Station, New Jersey, United States Job Level : Leadership Designation : SVP of Sales at ELEGEN
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mark

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Mark take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mark

Personality Compatibility


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