Mark Laven

Questioner
DISC Type : c

Vice President Supply and Continuous Improvement at Mark Anthony Brewing Inc

Greater Chicago Area, United States

Overview

Mark has no verified overview

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

1-2019
Vice President Supply and Continuous Improvement at Mark Anthony Brewing Inc
7-2014 - 12-2018
Vice President Supply at Diageo
6-2012 - 6-2014
Vice President Supply, Strategic Initiatives at Diageo
8-2010 - 9-2012
Vice President Viticulture, Grower Relations, Supply Planning at Diageo
2-1991 - 1-2000
Director Of Manufacturing at Mars

Education

Bachelor’s Degree from University of Guelph
Master of Business Administration (M.B.A.) from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Chicago Area, United States Job Level : Senior Designation : Vice President Supply and Continuous Improvement at Mark Anthony Brewing Inc
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mark

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mark take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Mark

Personality Compatibility


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