Mark Macaulay

Energizer
DISC Type : I

IT Director at Fitness First UK

Wigan, England, United Kingdom

Overview

Mark is an experienced IT Director at Fitness First UK with a strong background in the retail sector from his time at Sports Direct and JJB Sports. He excels at managing large-scale IT service delivery, team leadership, and implementing IT strategy to achieve business objectives. Colleagues often describe him as professional, knowledgeable, and a strategic thinker.

Based on his interests, Mark appears to follow major developments in the telecommunications and entertainment industries, showing an appreciation for large-scale corporate operations and digital content delivery through companies like BT Group and The Walt Disney Company.

One colleague memorably praised his steady leadership: "His ship is always steady, even when the sky is black and the sea is rough. "

Personality Overview

Imaginative

Big Picture Person

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Retail IT Solutions
Has deep experience leading IT in the retail space with JJB Sports and Sports Direct, focusing on robust infrastructure and cutting-edge operational solutions.
IT Team Leadership
Consistently praised for his ability to lead, motivate, and develop high-performing IT teams to successfully deliver complex projects under aggressive timelines.
Strategic IT Management
Focuses on analyzing the bigger picture to ensure IT initiatives deliver real business value beyond resolving short-term requirements.

Media Appearances

Mark has no verified media appearances

Work History

7-2019
IT Director at Fitness First UK
10-2012 - 7-2019
IT at Sports Direct International
7-1999 - 10-2012
Associate Director of IT at JJB Sports plc
3-1986 - 7-1999
Head of IT at JJB Sports plc

Education

Mark has no verified education history

More Information

Social Presence :

Prographics :

Exp : 40 Location : Wigan, England, United Kingdom Job Level : Mid-senior Designation : IT Director at Fitness First UK
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Mark

Personality Compatibility


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