Mark Midland

Energizer
DISC Type : I

CEO/Founder at Horse Racing Nation

Louisville, Kentucky, United States

Overview

Mark is an entrepreneur who has dedicated his career to innovating the horse racing industry through technology and marketing. As CEO and Founder of HorseRacingNation and DerbyWars, he focuses on engaging new fans. He previously led marketing and product development at Churchill Downs and holds an MBA from the University of Louisville.

Personality Overview

Big Picture Person

Informal

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Horse Racing Tech
He is the founder of HorseRacingNation, a news community, and DerbyWars, a leading online horse racing contest and tournament site.
Fan Engagement
His career focus is on bringing new fans to horse racing through online communities, fantasy contests, and innovative loyalty programs like the Twin Spires Club.
Artificial Intelligence
He recently presented on the transformative applications of AI for advancing horse racing, enhancing equine welfare, and improving the wagering experience.

Media Appearances

Mark has no verified media appearances

Work History

8-2010
CEO/Founder at Horse Racing Nation
3-2009 - 6-2010
VP, Racing and Business Development at Youbet.com
8-2005 - 12-2008
Vice President of Racing Operations at Harrah's Louisiana Downs
1-2003 - 2-2005
Vice President of Marketing at Churchill Downs Incorporated
1-2001 - 12-2002
Director of New Product Development at Churchill Downs Incorporated

Education

1999 - 2002
MBA from University of Louisville
1991 - 1992
Education details unavailable from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 23 Location : Louisville, Kentucky, United States Job Level : N/A Designation : CEO/Founder at Horse Racing Nation
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mark

Personality Compatibility


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