Mark O'Donnell

Sharpshooter
DISC Type : DC

Interim Chief Marketing Officer at Emerald Technology

Leixlip, County Kildare, Ireland

Overview

Mark ODonnell is an Interim Chief Marketing Officer and GTM consultant with over a decade of experience scaling marketing programs at firms like HubSpot, LinkedIn, and Oracle. An expert in AI-driven marketing, he focuses on building measurable demand systems that convert creativity into performance. Colleagues describe him as a collaborative, hard-working, and organized digital leader.

Outside of his marketing career, Mark is an active investor who manages a six-figure asset fund on eToro for over 100 investors. His portfolio focuses on technology, innovative companies, and cryptocurrencies. He is also a decorated athlete with a passion for Australian Rules Football.

He is a three-time winner of the Scottish Australian Rules League, having won the championship in 2013, 2014, and 2015.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

They are not focused on building rapport and relationships.  They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product.

Topics They Care About

Go-to-Market Strategy
He recently launched his own GTM consultancy and advises scaling companies on operationalizing marketing systems to drive sustainable growth.
AI in Marketing
Identifies as an expert in this field and closely follows innovation in AI and workflow automation across sales and marketing.
Creator Economy
His work at Beautiful Destinations centered on using creator-led storytelling and inspirational content to connect travel brands with their audiences.

Media Appearances

Mark has no verified media appearances

Work History

11-2025
Interim Chief Marketing Officer at Emerald Technology
5-2025 - 11-2025
Marketing Director at Beautiful Destinations
1-2025
Strategic Marketing Advisor at Provenate Ltd
7-2023 - 5-2025
Principal Revenue Marketing Manager at HubSpot
6-2023 - 6-2024
Marketing Advisor & Investor at Bevcraft Group

Education

2013 - 2014
Master of Science (MSc) Business Information Technology from Edinburgh Napier University
2007 - 2010
Bachelor of Commerce (BComm) from University of Galway

More Information

Social Presence :

Prographics :

Exp : 13 Location : Leixlip, County Kildare, Ireland Job Level : Leadership Designation : Interim Chief Marketing Officer at Emerald Technology
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mark take some risk or not?

  • The risks don’t matter much to them.

You And Mark

Personality Compatibility


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