Luiz Kemmer

Evaluator
DISC Type : Csd

GTM Advisor at Stealth Startup

Greater London, England, United Kingdom

Overview

Luiz is a strategic sales professional with over 15 years of international experience in the software industry, specializing in go-to-market strategy and consultative selling. Described by colleagues as diligent, methodical, and personable, he consistently ranks in the top 10% of performers. He holds a Bachelors degree from Universidade Estadual de Londrina.

He has a keen interest in continuous learning, having completed courses in areas like Design Thinking for Innovation.

Unique fact: Luiz was a two-time Gartner Winner Circle recipient, once placing 4th among the top 10% of Gartners entire worldwide sales force.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Developer-First Security
His recent activity focuses on integrating security seamlessly into the development workflow, making it a developer-centric process rather than a separate step.
AI in Development
He actively shares content about integrating code quality and security tools directly into AI-powered IDEs to improve developer efficiency and code security.
Clean Code Practices
This is central to his role at Sonarsource, where the mission is to equip developers with tools to achieve a continuous state of clean, secure code.

Media Appearances

Luiz has no verified media appearances

Work History

6-2025
GTM Advisor at Stealth Startup
12-2024 - 11-2025
Major Account Director at Sonar
5-2022 - 10-2024
Enterprise Account Director _ EMEA at Leapwork
4-2021 - 4-2022
Regional Sales Manager - EMEA at Lacework
11-2018 - 4-2021
Sales Director Iberia at Cybereason

Education

2000 - 2004
Bachelor from UEL - Universidade Estadual de Londrina

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater London, England, United Kingdom Job Level : N/A Designation : GTM Advisor at Stealth Startup
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Insights For Selling To Luiz

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiz is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Luiz

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Luiz move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Luiz take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Luiz

Personality Compatibility


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