Mark Pepperell

Pioneer
DISC Type : ISD

Head of Licensing at Alpine Formula One Team

Cradley Heath, England, United Kingdom

Overview

Mark Pepperell is a collaborative leader with extensive experience developing global strategies for major brands like adidas, Puma, and Triumph Motorcycles. Now Head of Licensing at Alpine Formula One Team, he focuses on connecting people, brand, and product to drive commercial growth. He holds an HND in sports studies and leisure management.

Based on his career trajectory from sports apparel to motorsports, Mark demonstrates a clear passion for high-performance industries and the business of sport. He is an active professional in his field, recently attending the Licensing Expo in Las Vegas to connect with industry peers and explore new opportunities.

People who have worked with Mark frequently describe him as pragmatic, creative, dedicated, and passionate, with a strong commercial focus.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Brand Licensing
His current role is Head of Licensing, and he actively attends industry events like the Licensing Expo to forge new connections.
Strategic Partnerships
Expressed significant excitement about aligning goals and vision with new partners for the Alpine Formula 1 team.
Commercial Growth
His career highlights a focus on achieving significant year-on-year growth and developing go-to-market strategies for aftersales and licensed products.

Media Appearances

Mark has no verified media appearances

Work History

8-2025
Head of Licensing at Alpine Formula One Team
3-2024 - 8-2025
Senior Licensing and Merchandise manager at BWT Alpine Formula 1 team
6-2018 - 3-2024
Strategic account manager - sports at New Era Cap
7-2017 - 6-2018
Business Development Manager at D3O
8-2015 - 6-2017
Commercial Manager - Aftersales at Triumph Motorcycles Limited

Education

1993 - 1995
HND sports studies and leisure management from NEW college
1990 - 1992
BTEC Electrical and Elecrtronic Engineering from Halesowen College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Cradley Heath, England, United Kingdom Job Level : Mid-senior Designation : Head of Licensing at Alpine Formula One Team
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Mark

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are generally fast movers and can take quick decisions
  • Can Mark take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Mark

Personality Compatibility


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