Mark Rawsthorne (MBA)

Judge
DISC Type : Dc

Head of Strategic Planning - Technology, Data and Enterprise Renewal at Charities Aid Foundation (CAF)

United Kingdom

Overview

Mark is the Head of Strategic Planning at the Charities Aid Foundation, focusing on technology, data, and enterprise renewal. He is responsible for driving the adoption of AI and shaping strategic development. With an MBA and a certification in Generative AI, he is described by colleagues as "detail-orientated", "creative", and "commercially aware".

He has a history of award-winning digital work, having received a Gold Davey Award and a W3 Silver Award in 2010 for his contributions to the website 36Boutiques.

Personality Overview

Quality Focused

Objective Thinker

Fast But Wary

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

AI in Non-profits
His role involves driving AI adoption, and he recently attended a Microsoft roundtable on harnessing generative AI for non-profit outcomes.
UK Philanthropy
Frequently shares and promotes his organization's research reports on charitable giving trends and the state of the charity sector in the UK.
Enterprise Renewal Strategy
This is a core pillar of his current role as the Head of Strategic Planning for Technology, Data and Enterprise Renewal.

Media Appearances

Mark has no verified media appearances

Work History

10-2024
Head of Strategic Planning - Technology, Data and Enterprise Renewal at Charities Aid Foundation (CAF)
5-2023 - 10-2024
Deputy Group Chief Operating Officer at Charities Aid Foundation (CAF)
5-2022 - 5-2023
Head of Marketing and Research at Charities Aid Foundation (CAF)
6-2021 - 6-2022
Head Of Marketing at Charities Aid Foundation (CAF)
9-2020 - 6-2021
Senior Marketing Manager - Charity and International at Charities Aid Foundation (CAF)

Education

2017 - 2020
Master of Business Administration (M.B.A.) from University of South Wales
2015 - 2016
Master’s Degree from Rome Business School

More Information

Social Presence :

Prographics :

Exp : 22 Location : United Kingdom Job Level : Mid-senior Designation : Head of Strategic Planning - Technology, Data and Enterprise Renewal at Charities Aid Foundation (CAF)
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mark take some risk or not?

  • The risks don’t matter much to them.

You And Mark

Personality Compatibility


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