Mark S. Gaunya, GBA, LIA

Commander
DISC Type : D

Chair Delta Force Committee at NABIP

Greater Boston, United States

Overview

Mark is the Founding Principal & CEO of Captivated Health and a Principal at Borislow Insurance, specializing in transforming employee benefits for mid-market employers. Described as passionate and knowledgeable, he leverages his expertise from the University of Rhode Island and his GBA from Wharton to drive innovative, consumer-focused health solutions and self-funding strategies.

Driven by a personal mission to make healthcare more affordable, Mark channels the discipline he learned from his background as a wrestler and rugby player into his entrepreneurial work. He is a strong advocate for community betterment, demonstrated by his efforts to empower consumers and promote positive values.

He co-authored "Inspire to Act for Kids, " a childrens book focused on the importance of kindness in communities.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Benefits Transformation
Helps mid-market employers exit the traditional "less bad renewal" cycle by moving to self-funded health insurance models that offer control and data transparency.
Healthcare Consumerism
A passionate advocate for empowering employees with transparency on cost and quality, enabling them to become better consumers of healthcare.
Healthcare Policy
Actively shapes the future of healthcare as a past legislative chair for NABIP, where he co-created the "American Healthcare Consumer Bill of Rights. "

Media Appearances

Mark has no verified media appearances

Work History

6-2023
Chair Delta Force Committee at NABIP
7-2021 - 6-2022
Former Board of Trustees, National Legislative Chair at NAHU
3-2015 - 2-2023
Former Member of the Board of Directors at Massachusetts Health Connector
7-2014
Founding Principal & CEO at Captivated Health
5-2005
Principal at Borislow Insurance

Education

1985 - 1989
Bachelors from University of Rhode Island - College of Business

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Boston, United States Job Level : Leadership Designation : Chair Delta Force Committee at NABIP
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Insights For Selling To Mark S.

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark S. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mark S.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Mark S. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Mark S. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Mark S.

Personality Compatibility


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