Mark Schumacher

Inspirer
DISC Type : id

Board Member at Room & Board

Greensboro, North Carolina, United States

Overview

Mark Schumacher is a board member at Room & Board and the former CEO of the Home Furnishings Association, leveraging a unique background of 25 years in broadcast journalism and 17 years in non-profit executive leadership. People who have worked with him often describe him as humble, collaborative, and a change agent.

Guided by his principle of "Family first, " Mark is a strong believer in the power of storytelling to connect dots and views humor as a form of currency. He emphasizes the importance of self-care and draws energy from collaboration. His personal experience as the father of a cancer survivor fuels his passion for supporting childrens health causes.

After a 25-year career as a broadcast journalist, Mark transitioned to the non-profit sector, driven by his sons successful battle with cancer.

Personality Overview

Fast Adopter

Decisive

Generous

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Home Furnishings Industry
As the former CEO of the Home Furnishings Association and current board member at Room & Board, he is deeply immersed in the industry's trends and challenges.
Consumer Behavior
His vodcast, "Ten Out of 10: 00, " frequently explores consumer data, evolving attitudes toward debt, and shifting needs in the housing and retail markets.
Non-Profit Leadership
With 17 years as a non-profit executive, including as Chief Development Officer for Victory Junction, he has extensive experience in fundraising and marketing for charitable causes.

Media Appearances

Mark has no verified media appearances

Work History

6-2024
Board Member at Room & Board
8-2020 - 5-2024
Chief Executive Officer at Home Furnishings Association - HFA
4-2019 - 8-2020
Executive Vice President at Home Furnishings Association - HFA
5-2018 - 4-2019
Vice President of Membership Development and Marketing at Home Furnishings Association - HFA
6-2014 - 4-2018
Chief Development Officer at Victory Junction

Education

1981 - 1982
Communications/Business Management from California State University-Sacramento
1978 - 1979
Communications from Loyola Marymount University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greensboro, North Carolina, United States Job Level : N/A Designation : Board Member at Room & Board
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mark take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mark

Personality Compatibility


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