Mark Tanno

Energizer
DISC Type : I

Communications Director, North America Media Relations & Narrative at Nike

Brooklyn, New York, United States

Overview

Mark has no verified overview

Personality Overview

Informal

Imaginative

Believer

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Mark has no verified topics they care about

Media Appearances

Mark has no verified media appearances

Work History

3-2024
Communications Director, North America Media Relations & Narrative at Nike
4-2021 - 3-2024
Communications Director, North America Consumer & Marketplace Communications at Nike
10-2018 - 4-2021
Vice President of Integrated Brand Marketing at Peter Marcus Group
6-2009 - 9-2018
Assistant Vice President at M&C Saatchi Sport & Entertainment North America
10-2008 - 5-2009
Communications Consultant at Self-Employed

Education

Bachelor of Arts - BA from Williams College
Williams-Exeter Programme from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 20 Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Communications Director, North America Media Relations & Narrative at Nike
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mark take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Mark

Personality Compatibility


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