Mark Wilkinson

Trailblazer
DISC Type : DI

Partner Acquisition Director at Travelodge Hotels Limited

Hitchin, England, United Kingdom

Overview

Mark is a results-driven sales and key account director with over 25 years of experience in the travel, hospitality, and aviation industries. He specializes in corporate B2B growth, strategic partnerships, and complex contract negotiations, with a strong record of securing and expanding multi-million pound accounts. Colleagues describe him as enthusiastic and a true team player.

He was the overall winner of his companys Academy Awards in 2015.

Personality Overview

Informal

Assertive

Values Relationships

They will fight for you if they come to believe in you.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

B2B Growth
His career is focused on being a "Corporate B2B Growth Specialist, " consistently driving 10-15% growth across accounts and increasing sales pipelines.
Strategic Partnerships
He focuses on acquiring new technology partners, top UK TMCs, and corporate clients, emphasizing long-term, high-value partnerships that deliver mutual growth.
Corporate Sustainability
Previously led the delivery of a Net Zero strategy at easyJet and actively promotes Travelodge's "Better Future" sustainability goals and reporting.

Media Appearances

Mark has no verified media appearances

Work History

7-2025
Partner Acquisition Director at Travelodge Hotels Limited
9-2024 - 8-2025
Key Account Director at Travelodge Hotels Limited
11-2023 - 9-2024
Enterprise Global Sales Director at IWG plc
6-2023 - 11-2023
Client Solutions Lead at FESTIVE ROAD
5-2021 - 6-2023
Corporate Sustainability Lead at easyJet

Education

Mark has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Hitchin, England, United Kingdom Job Level : Mid-senior Designation : Partner Acquisition Director at Travelodge Hotels Limited
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Mark take some risk or not?

  • They can take risks if necessary.

You And Mark

Personality Compatibility


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