Markus Bernsteiner

Examiner
DISC Type : cs

Group CEO Stadler Rail AG at Stadler

Bussnang, Thurgau, Switzerland

Overview

Markus Bernsteiner is the Group CEO of Stadler, a company where he has built his career over 26 years. With a background as a machine mechanic and an Executive MBA from the University of St. Gallen (HSG), he has risen through numerous leadership roles, focusing on innovation, quality, and team spirit.

His passion for Stadler is a defining characteristic, complemented by an "irrepressible will to win" in all his endeavors. Outside of work, he enjoys spending time with his family and playing the traditional German card game Schafkopf.

He began his career as a machine mechanic and has spent his entire 26-year tenure at Stadler, rising to the position of Group CEO.

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are thorough and always follow a systematic approach.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Rail Decarbonization
Under his leadership, Stadler is actively developing battery-powered trains and hybrid locomotives to create a CO2-free future for rail transport.
Digital Transformation
He is driving the company's digital future, highlighted by the recent founding of Stadler Digital Labs to develop advanced signaling and digital solutions.
International Growth
Actively strengthening Stadler's presence in key markets like Northern Europe and North America through large-scale, automated train projects.

Media Appearances

Markus Bernsteiner will take over the role of Group CEO as of 1.1.2023. Featured in Stadler Rail – Media Release

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Markus Bernsteiner will take over the role of Group CEO as of 1.1.2023. Featured in Stadler (official website)

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Stadler will have new CEO Markus Bernsteiner. Featured in Railmarket.com

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Work History

1-2023
Group CEO Stadler Rail AG at Stadler
5-2021 - 1-2023
CEO Stadler Bussnang AG at Stadler
7-2020 - 1-2023
Executive Vice President Division Switzerland at Stadler
6-2019 - 1-2023
CEO Stadler Rheintal AG at Stadler
1-2014 - 6-2021
Executive Vice President Division Components at Stadler

Education

Advanced Management Program from University of St.Gallen (HSG) – Executive School
Executive MBA HSG from University of St.Gallen

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bussnang, Thurgau, Switzerland Job Level : Leadership Designation : Group CEO Stadler Rail AG at Stadler
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Insights For Selling To Markus

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Markus is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Markus

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Markus move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Markus take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Markus

Personality Compatibility


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