Marlena Fernández

Enigma
DISC Type : Idc

Vice President, Marketing at Scale Computing

Denver, Colorado, United States

Overview

Marlena has no verified overview

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Marlena has no verified topics they care about

Media Appearances

Marlena has no verified media appearances

Work History

1-2019
Vice President, Marketing at Scale Computing
9-2016 - 1-2019
Senior Director, Marketing at Avoka
1-2016 - 9-2016
Vice President at Cloud Lending Solutions
11-2008 - 9-2016
Managing Director at JustSmart Communications
Influencer Marketing at Seagate Technology

Education

1987 - 1991
B.A. from Tufts University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Denver, Colorado, United States Job Level : Senior Designation : Vice President, Marketing at Scale Computing
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Insights For Selling To Marlena

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlena is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Marlena

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Marlena move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Marlena take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Marlena

Personality Compatibility


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