Marlo Struve

Trailblazer
DISC Type : DI

Senior Vice President, Growth & Marketing at RentSpree

Seattle, Washington, United States

Overview

Marlo Struve is the Senior Vice President of Growth & Marketing at RentSpree, specializing in scaling revenue for consumer, SMB, and enterprise businesses. She famously grew Glowforges revenue engine from under $10M to over $110M in four years. Colleagues describe her as accomplished, effective, and a trusted partner.

Outside of work, Marlo is a strong believer in empathy and achieving the "art of the impossible. " She is an avid quilter and enjoys being close to nature, having moved her family to pursue a more outdoors-focused lifestyle. She values bringing clarity and structure to complex challenges.

She has provided executive advisory services to more than 50 startup and public company executives on product-led growth and marketing strategy.

Personality Overview

Assertive

Charismatic

Informal

A combination of speed and relationship gets the best response from them.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Product-Led Growth
Her current focus at RentSpree involves hiring key product management roles to own conversion rate optimization (CRO) and execute on product-led growth (PLG) initiatives.
AI in Marketing
She is actively seeking product marketers to help with an "AI messaging evolution project" and build out AI-enabled features for the rental market.
Building Revenue Engines
She has a proven track record of building and scaling revenue, most notably leading Glowforge's growth from less than $10M to over $110M.

Media Appearances

Marlo has no verified media appearances

Work History

11-2025
Senior Vice President, Growth & Marketing at RentSpree
4-2024 - 9-2025
Sr. Director, Enterprise Growth at Pure Storage
2022
Executive Advisor, Product + Growth Marketing at Venture-funded and PE-backed startups
2021 - 2022
Senior Vice President, Growth (Ecommerce Product, Marketing & Sales) at Glowforge
2018 - 2021
Vice President, Growth (Ecommerce Product & Marketing) at Glowforge

Education

2002 - 2006
BA from University of Puget Sound
2023 - 2023
Growth Leadership from Reforge

More Information

Social Presence :

Prographics :

Exp : 20 Location : Seattle, Washington, United States Job Level : Leadership Designation : Senior Vice President, Growth & Marketing at RentSpree
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Insights For Selling To Marlo

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marlo is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Marlo

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Marlo move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Marlo take some risk or not?

  • If necessary, they will be ready to take risks.

You And Marlo

Personality Compatibility


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