💡Marsha Wisely

Controller
DISC Type : IC

CEO, Founder at ATHION

O'Fallon, Missouri, United States

Overview

Marsha Wisely is the Founder and CEO of Athion, an interactive visualization platform for industrial facilities. A chemical engineering graduate from Missouri S&T, she is a recognized trailblazer in industrial automation and digital transformation with over a decade of experience in process simulation and front-end engineering design.

Her passion for solving problems stems from her own experiences as an engineer, leading her to create Athion. She loves being a startup founder, valuing the constant learning and collaboration with talented people. She also co-hosts "The Operational Edge, " a podcast discussing industrial automation challenges and technology.

To better understand customer needs, she recently served as a development intern at her own company.

Personality Overview

Informal Yet Blunt

Persuasive & Assertive

Late Adopter

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Process Automation
Her company, Athion, focuses on accelerating the time from process automation design to peak operating performance.
Startup Acceleration
Her company was recently selected for the Techstars Anywhere Spring 2025 accelerator program, gaining access to mentors and investors.
Digital Transformation
She speaks on digital transformation in industry and has critiqued ineffective efforts that become "digital paperweights. "

Media Appearances

💡Marsha has no verified media appearances

Work History

8-2024
CEO, Founder at ATHION
8-2024
Co-host at The Operational Edge
7-2024
CEO, President at WiseTech
1-2024
Principal Consultant / President at PlantWise Industrial Consulting, LLC
2-2023 - 6-2023
Solutions Consultant at Emerson

Education

2010 - 2014
Chemical Engineering from Missouri University of Science and Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : O'Fallon, Missouri, United States Job Level : Leadership Designation : CEO, Founder at ATHION
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Insights For Selling To 💡Marsha

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 💡Marsha is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from 💡Marsha

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will 💡Marsha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can 💡Marsha take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And 💡Marsha

Personality Compatibility


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