Martha Beith

Questioner
DISC Type : c

Senior Director, Head of Product, Data Marketplace at Fitch Group, Inc.

London Area, United Kingdom

Overview

Martha is a senior product executive at Fitch Group, where she leads the product division for the Data Marketplace. She specializes in using data-driven insights to align customer needs with go-to-market plans, drawing on experience in financial services and media. She holds an MA from Kings College London.

Outside of work, Martha is passionate about social causes, actively fundraising with her family for The Passage, a charity dedicated to ending homelessness. She is also a vocal supporter of underrepresented entrepreneurs, frequently promoting opportunities for diverse and female founders in the tech community.

Unique fact: While a senior director at a large corporation, she also serves as a Venture Scout for both HearstLab and Level Up Ventures.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Product Innovation
Her career is focused on orchestrating product, sales, and tech to accelerate product innovation and apply new technologies like AI in established businesses.
Data-driven Strategy
Currently leads the Data Marketplace at Fitch Group, emphasizing the use of data-driven customer insights to create and validate new product concepts.
Supporting Female Founders
Serves as a Venture Scout for HearstLab and uses her platform to promote pitch competitions and opportunities specifically for female founders.

Media Appearances

Martha has no verified media appearances

Work History

12-2024 - 5-2025
Senior Director, Head of Product, Data Marketplace at Fitch Group, Inc.
2-2023 - 5-2025
Venture Scout at HearstLab
1-2022 - 3-2025
Level Up Venture Scout at Level Up Ventures
4-2022 - 12-2024
Senior Director, Head of Product and Market Validation at Fitch Solutions
6-2019 - 4-2022
Market Intelligence & Customer Insights Director, EMEA at Fitch Solutions

Education

2003 - 2007
BA from Trinity College-Hartford
2008 - 2010
MA from King's College London, U. of London

More Information

Social Presence :

Prographics :

Exp : 11 Location : London Area, United Kingdom Job Level : N/A Designation : Senior Director, Head of Product, Data Marketplace at Fitch Group, Inc.
URL has been copied!

Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Martha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Martha take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Martha

Personality Compatibility


Other Fitch Group, Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.