Martha Garcia

Evaluator
DISC Type : Csd

Lider de Estrategia e Innovacion at Tuya S.A

Burnaby, British Columbia, Canada

Overview

Martha Garcia is a strategic leader at Tuya S. A. with over ten years of experience in the financial industry, specializing in turning large-scale goals into actionable plans. Described by colleagues as a passionate and results-driven leader, she excels in strategic planning, project management, and digital transformation.

She is a demonstrated leader in competitive environments, having guided her team to first place in the 2023 Western Canada Business Competition. Her posts indicate an interest in leveraging technology and education for economic development, particularly for youth in rural areas.

Unique fact: Martha won a national business competition by managing the best-performing simulated camera and drone company.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

AI in Business
Shared specific steps for integrating AI agents with human workflows to redesign and improve business processes, emphasizing measurement and iteration.
Data-Driven Strategy
Actively seeks strategy specialists with skills in Power BI and Python, highlighting the importance of data dashboards for implementing and tracking strategy.
Corporate Governance
Discusses how company boards should be evaluated, believing their primary measure of success should be the fulfillment of the organization's strategic plan.

Media Appearances

Martha has no verified media appearances

Work History

7-2025
Lider de Estrategia e Innovacion at Tuya S.A
6-2024 - 12-2024
Research Assistant at Douglas College
5-2023 - 6-2024
Customer Service Specialist at Squared Talent
9-2023 - 12-2023
Administrative Assistant at Back in Motion Rehab Inc.
5-2022 - 8-2023
Project management student - Break at Douglas College

Education

1-2024 - 12-2024
Postgraduate Degree from Douglas College
4-2022 - 10-2023
Project Management Post-Degree Diploma from Douglas College

More Information

Social Presence :

Prographics :

Exp : 2 Location : Burnaby, British Columbia, Canada Job Level : N/A Designation : Lider de Estrategia e Innovacion at Tuya S.A
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Martha

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Martha take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Martha

Personality Compatibility


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