Federico J. Ortiz
Login to view DISC.Federico J. Ortiz is the Head of Alliances at NTT DATA for Europe & Latam, specializing in the retail sector. An alumnus of Tecnológico de Monterrey, he is a seasoned IT solution architect with deep expertise in business intelligence, cloud solutions, and customer relationship management, bridging IT design with business operational excellence across his career.
Federico is deeply engaged with the evolution of customer engagement, exploring how advanced technologies can create more meaningful and ethical connections between brands and consumers. He consistently shares insights on topics that blend technology with human experience, indicating a passion for innovation that respects the end user.
He has a keen interest in how advanced technologies like GenAI and neuromarketing are not just tools for efficiency but are fundamentally reshaping entire industries.
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