Federico J. Ortiz

Observer
DISC Type : ci

Head of Alliances at NTT DATA Europe & Latam

Ciudad de México, México, Mexico

Overview

Federico J. Ortiz is the Head of Alliances at NTT DATA for Europe & Latam, specializing in the retail sector. An alumnus of Tecnológico de Monterrey, he is a seasoned IT solution architect with deep expertise in business intelligence, cloud solutions, and customer relationship management, bridging IT design with business operational excellence across his career.

Federico is deeply engaged with the evolution of customer engagement, exploring how advanced technologies can create more meaningful and ethical connections between brands and consumers. He consistently shares insights on topics that blend technology with human experience, indicating a passion for innovation that respects the end user.

He has a keen interest in how advanced technologies like GenAI and neuromarketing are not just tools for efficiency but are fundamentally reshaping entire industries.

Personality Overview

Curious

Assertive

Value Driven

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

GenAI in Enterprise
He frequently posts about the practical impact of GenAI on business efficiency and competitiveness, highlighting his company's leadership in consulting and implementation services.
Customer Hyper-personalization
Advocates for using technology to create bespoke customer experiences, viewing it as the new standard for building brand loyalty and trust.
Ethical Neuromarketing
Shows a strong interest in the ethical dimensions of combining neuroscience and marketing, emphasizing the need for transparency and consumer consent.

Media Appearances

Federico has no verified media appearances

Work History

7-2024
Head of Alliances at NTT DATA Europe & Latam
7-2021
Director for Retail Industry at NTT DATA
12-2020 - 6-2021
Enterprise Account Executive at Qualtrics
6-2017 - 12-2020
Senior Corporate Account Executive at SAS
8-2016 - 6-2017
Sales Territory Manager at Oracle

Education

1994 - 2000
Licenciatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 9 Location : Ciudad de México, México, Mexico Job Level : Mid-senior Designation : Head of Alliances at NTT DATA Europe & Latam
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Insights For Selling To Federico J.

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico J. is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Federico J.

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Federico J. move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Federico J. take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Federico J.

Personality Compatibility


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