Rachael Harnish

Trailblazer
DISC Type : ID

COO at 37Maru

Singers Glen, Virginia, United States

Overview

Rachael Harnish is the COO at 37Maru, an idea factory focused on building companies from the ground up. She has a rich background in scaling venture-backed startups, leading operations across finance, data, and people functions. People who have worked with her describe her as dedicated, a strong leader, and an advocate for people.

Outside of her operational roles, Rachael is a mother to two daughters and applies principles of gentle parenting at home and work, focusing on empathy and understanding motivations. She is a Founding Member of Glue Club, a community for startup leaders, and an ACE Certified Personal Trainer.

She has a Substack blog called "The Operators Toolkit, " where she writes about leadership, management, and operational efficiency.

Personality Overview

Charismatic

Persuasive

Informal

They are charming and have the ability to align others behind their decisions.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Startup Operations
Her career is centered on building and scaling operational systems for startups, particularly in the 0-1 phase at 37Maru and during growth stages at Shogun and Typeform.
Leadership & Culture
In a 2023 interview, she spoke about expanding the definition of leadership to include empathy and vulnerability. Recommendations highlight her as the "spiritual heart" of her previous organization.
Data-Driven Strategy
Her experience at Shogun includes fostering a strong data-driven culture and launching a successful freemium pricing model based on data-driven strategies.

Media Appearances

Rachael has no verified media appearances

Work History

4-2025
COO at 37Maru
1-2023
Founding Member at Glue Club
4-2024 - 3-2025
Vice President Operations at Typeform
8-2022 - 12-2023
Vice President Operations at Shogun
7-2021 - 8-2022
Sr. Director Operations & Chief of Staff at Shogun

Education

Master of Business Administration (MBA) from James Madison University
B.S from Eastern Mennonite University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Singers Glen, Virginia, United States Job Level : Leadership Designation : COO at 37Maru
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Insights For Selling To Rachael

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rachael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rachael

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Rachael move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Rachael take some risk or not?

  • They can take risks if necessary.

You And Rachael

Personality Compatibility


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