Marti Babcock

Observer
DISC Type : ci

Head of Brand Marketing at Quadra Group

Columbus, Ohio, United States

Overview

Marti Babcock is the Head of Brand Marketing at Quadra Group, leveraging over 15 years of experience in the international chemical and food ingredients industry. An alumna of The Ohio State University, she excels in managing marketing functions and developing global strategy. Colleagues describe her as professional, organized, and brilliantly creative.

Personality Overview

Curious

Value Driven

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Brand Strategy
As Head of Brand Marketing, she leads her team in creating brand strategy and creative campaigns for the chemical and ingredients industries.
Event Marketing
She frequently represents her company at major industry expositions and previously co-owned an event design and production business that partnered with national brands.
Community Service
Serves as a board member for Community Refugee & Immigration Services (CRIS) and is actively involved in civic engagement, such as registering voters in Ohio.

Media Appearances

Marti has no verified media appearances

Work History

2-2026
Head of Brand Marketing at Quadra Group
9-2021 - 2-2026
Brand Marketing Manager at Quadra Group
7-2021
Board Member, Secretary at Community Refugee & Immigration Services
2-2012 - 12-2019
Co-Owner, Event Producer + Designer at All Together Now Event Design and Planning
8-2009 - 9-2021
Marketing Manager, North America at Budenheim USA, Inc.

Education

Bachelor of Arts (B.A.) from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Columbus, Ohio, United States Job Level : Mid-senior Designation : Head of Brand Marketing at Quadra Group
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Insights For Selling To Marti

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marti is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Marti

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Marti move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Marti take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Marti

Personality Compatibility


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